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Ignacia Guesthouse
Social & Sales

Client 

Ignacia Guesthouse

Industry

Hotel

Category

Editorial, Social, Sales Page

Brief

Using our native article on Ignacia Guesthouse as a case study, we suggested repurposing the existing editorial in order to use it as the foundation of our paid social media strategy. This unique strategy aimed to increase web traffic and conversions by leveraging editorial with paid media and a stand-alone sales offer using our 10-step checklist.

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Result

Targeting Pinterest travel users, we were able to generate over 300,000 impressions with more than 2,000 outbound clicks to the client's website within a two-week period. The article was reposted more than 800 times and generated 8 new bookings, totaling 942% ROI on ad-spend.

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