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Vintage Collection

Client

WP Standard

Industry

Lifestyle

Category

Brand Editorial

Brief

Looking to increase organic traffic and engagement while showcasing the style, taste, and quality of its luxury leather products, we helped WP Standard build stories around their vintage bag collection beginning with the repurposed 1969 military duffle bag. From there, we contributed to the brand's web editorial and product storytelling.

WP Standard
Klein's Journal - WP Standard

Result

The editorial was featured on Klein's Journal along with WP Standard's website and social media accounts, and it was used to launch the brand's vintage bag collection while showcasing the founder's inspiration and personal story.

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